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Product Manager in Santa Clara, CA at NEC America

Date Posted: 2/21/2018

Job Snapshot

Job Description

NEC Enterprise Communication Technologies, Inc. (“NECECT”) is a wholly-owned subsidiary of NEC Corporation.  The company develops and supports a wide range of solutions, including Unified Communications, Software-defined networking, Video Analytics and IoT.

With more than 117 years of technology innovation, a global team of 100,000, and 64,000+ technology patents, NEC is in the business of providing solutions that focus on safety, security, operational efficiency - enabling people to live brighter, more enriched lives. We call this orchestrating a brighter world.

NEC Enterprise Communication Technologies, Inc. (“NECECT”) is a wholly-owned subsidiary of NEC Corporation.  The company develops and supports a wide range of solutions, including Unified Communications, Software-defined networking, Video Analytics and IoT.

Job Title:

Product Manager

Summary -

Understands all aspects of the NEC Branded Data Backup products (M series storage & HYDRAstor), including product lifecycle, profitability, pricing, competitive positioning, and strategic planning. The individual will have a deep knowledge of the storage, data backup Market, with proven industry expertise associated with Storage related associations, which will enable the individual to act as an expert within the company in presenting the NEC Data Backup solution and product family to Analysts, Partners, Customers, and Field Sales.  In addition, works with Operations, Customer Service, and the Field Sales team to ensure products meet stated requirements, and are introduced using the appropriate New Product Introduction phases.  The individual will also work with NEC Japan to develop advanced concepts, communicate product feedback, and identify emerging market requirements.  The individual has the ability to work independently, requires guidance in only the most complex situations, and leads functional teams / projects.

Solves complex problems; takes a broad perspective to identify innovative solutions.  Works independently, with guidance in only the most complex situations.

Essential Duties and Responsibilities -

40% Product Management

Responsible for all Product Management aspects of NEC’s M-series SAN storage and HYDRAstor products in North America including:

1. Collecting and understanding the customer’s needs (directly, or through sales or partners) as well as competitive product information (directly, or through sales, partners, and analysts).

2. Development and ownership of the Marketing Requirements Document (MRD) which includes:

a) Product Vision: To identify and solidify a product vision through the collaboration of key management and industry visionaries.  The product vision includes a SWOT analysis and takes into consideration the resources available or potentially available within the company.

b) Market Identification & Opportunity: Outlines the TAM (Total Available Market) and identifies the specific segments which the product will penetrate.  This can include specific industries, or more generally, cross-industry common problems needing to be solved by the product.  Also, identifies targeted market penetration with top line and bottom line financial contribution.

c) Product Positioning: Defines positioning (i.e., how we want the target market to “perceive” the product).  Product positioning includes the establishment of: Competitive product differentiation/positioning(s); Unique selling propositions (USP); or Key features and benefits. Product positioning must be established for each new version of each product produced.  Add-on components for a product do not need separate product positioning defined.  The full product positioning is specified in a Product Positioning Document (PPD).

d.) Product Definition: Defines the product in terms of orderable items and pricing using the competitive analysis for justification of market pricing. This includes details used by manufacturing and service to fulfill the delivery of the product against orders. 

e.) Warranty & Service Programs:  Defines the base warranty levels required to support the product as well as the optional service programs available for premium service.

f.) Cross Divisional Interaction: Defines the organizations that are required to support the product and identifies the schedule of interaction.  

g.) Pricing:  Defines pricing strategy, with discounts for channels as well as promotional (demo systems) and associated terms.

3. Inventory Management:  Works with staff to reviews and modify the monthly production forecast submitted by Sales, appraises and provides factory forecast.  Manages the inventory and provides direction regarding end of life as well as inventory reserves to finance.

4. Training:  Responsible for the definition, direction and execution of sales training material.

5. Recommending process and service changes, designed to improve customer experience

6. Leads project teams to achieve program milestones and objectives

 40% Technical Support of NEC products for Sales & Marketing group.

Responsible for all aspects of NEC Product for Marketing and Sales including;

1. Working closely with the Corporate Marketing staff to ensure production information and positioning is appropriately described through NEC communication vehicles.

2. Developing technical white papers that describe the advanced features and case studies associated with the technical design philosophy of the NEC Data Backup and storage products, and the value of the product

3. Attending industry events and act as a subject matter expert and visionary for the company

4. Managing content for marketing events for technical and business audiences.

5. Work closely with NECAM Sales to provide and deliver sales presentations and competitive positioning

6. Work closely with 3rd parties & engineering to develop best practice guide supporting target applications

7. Generate sales tip sheets used by partners as well as monthly product information update for sales and partners

8. To assist in product customer acceptance through a customer Evaluation Program in order to find all possible product problems before shipping

20%  Identify and cultivate customers for the technologies

 - Interact with Service Providers, Carriers, and enterprises in North America.

 - Develop and manage the relationships and coordinate related the activities with them.

 - Coordinate the development of sales and marketing tools

- Demonstrate products to customers

Prerequisites -


BA/BS degree in computer science, electrical engineering or information technologies is required, preferably in a technical field or equivalent experience.


A minimum of 8 years experience in storage, data backup, data archiving technologies, products development and/or business for North American service providers / enterprises. 9 to 11 years of experience is preferable. Have an in-depth understanding of the IT/network market opportunities and their use of Information Technology and enterprise applications. Have a strong technical background. In addition to these qualifications, knowledge of strong business fundamentals including pricing, go to market strategies, etc... Prior experience in software understanding is essential. Must have a strong track record of successfully bringing products to market and working with cross functional teams.

Certifications, Licenses, etc:

Not required.


Specialized Knowledge and Skills -

Language Skills:

Writes clearly and informatively; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.   Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Excellent communications skills, both written and verbal, including technical writing and the ability to create and deliver clear, concise presentations. Professional appearance and presentations required in front of small and large audiences.

Mathematical Skills:

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Skills:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer and/or Technical Skills:

SAN design/architecture, Backup, archiving and dioscster recovery, storage vitualization, dedupilication, security, Fiber Chanel Interface, FCIP, iSCSI and IP. Storage or systems management. 

Hypervisor and OSS (Open Source Software) knowledge is preferred.


Work Environment and Physical Demands -

General Work Environment:


The noise level in the work environment is usually quite.


While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand. The employee is occasionally required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds.


Specific vision abilities required by this job include close vision.




Must be able to travel up to 50% of the time.


Supervisory Responsibility, if any:

This position has no supervisory responsibilities but may lead functional teams or projects.

NEC is consistantly recognized as one of the 50 most innovative companies globally.  (by Boston Consulting)


Headquartered in Irving, Texas, NEC is a leading provider of innovative IT, biometrics, network, and communications products and solutions for service carriers and Fortune 1000 and SMB businesses across multiple vertical industries, including healthcare, government, education, and hospitality. NEC delivers one of the industry's broadest portfolios of technology solutions and professional services, including unified communications, wireless, voice and data, managed services, server and storage infrastructure, optical network systems, microwave radio communications, and biometric security. NEC is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in over 44 countries and more than $37.5 billion in revenue. For more information, please visit

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state or local laws.

EOE-Minorities/Females/Protected Veterans/Individuals with Disabilities


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