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Dir - Marketing in Santa Clara, CA at NEC America

Date Posted: 11/2/2018

Job Snapshot

Job Description

With more than 117 years of technology innovation, a global team of 100,000, and 64,000+ technology patents, NEC is in the business of providing solutions that focus on safety, security, operational efficiency - enabling people to live brighter, more enriched lives. We call this orchestrating a brighter world.

NEC-X, a new business development company based in Santa Clara, under NEC Corporation (NEC), is a global ICT solution provider headquartered in Tokyo, Japan.


Directs the development of marketing strategies and programs. Specific area of responsibility will be in the new business team for Aurora (SC-Aurora TSUBASA, in AI processing such as Machine Learning and Big Data Analysis) to be formed in the US.

Essential Duties & Responsibilities                                                                                           

  1. Directs the development of marketing strategies and programs. Specific area of responsibility will be in the new business team for Aurora (SC-Aurora TSUBASA, in AI processing such as Machine Learning and Big Data Analysis) to be formed in the US.
  2. Defines and validates a business model such as target customer segments, value proposition and channels. Accesses potential customers, understands customers’ needs and proposes optimal combination of hardware, software and services.
  3. Validates the business model by conducting PoC using MVP developed by the R&D team and get feedback from customers co-working with technical support members in Aurora Project Team.
  4. Develops an ecosystem necessary for the new business that includes making promotion strategy and providing the R&D team advice about open innovation with academia and National Labs.



  • Experienced Engineer + Product management + BD background/experience
  • Technology marketing ecosystems
  • Deep understanding of enterprise sales (spent time as a Sales Engineer)
  • Familiar with AI technologies: machine learning & Big Data Analysis
  • Deep understanding of computing technology-combination of hardware, software and services
  • Worked in both startup and corporate environments
  • Experienced in penetrating new customers and enhancing relations with existing NEC clients
  • Ability to present to customers and deliver POC’s ( focal point between customers and R&D)
  • Independent + work closely with the Aurora Project Team and collaborating with other members from NEC and NEC ECT
  • Comfortable in multi-cultural environments and experienced in US business culture
  • Strong customer facing skills + excellent communication with customers/partners understanding customer needs
  • This ideal candidate should have: both the required technical knowledge (specified in the Personnel for “Aurora for AI” document sent to Nisha Global) and BD/customer facing experience. Ability to penetrate customers, being the focal marketing/technological point, both for clients and R&D.


Headquartered in Irving, Texas, NEC is a leading provider of innovative IT, biometrics, network, and communications products and solutions for service carriers and Fortune 1000 and SMB businesses across multiple vertical industries, including healthcare, government, education, and hospitality. NEC delivers one of the industry's broadest portfolios of technology solutions and professional services, including unified communications, wireless, voice and data, managed services, server and storage infrastructure, optical network systems, microwave radio communications, and biometric security. NEC is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in over 44 countries and more than $37.5 billion in revenue.

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. The NEC Group globally provides 'Solutions for Society' that promote the safety, security efficiency and fairness of society. Under the company's corporate message of 'Orchestrating a brighter world,' NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow. For more information, visit NEC at

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state or local laws.

EOE-Minorities/Females/Protected Veterans/Individuals with Disabilities


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